CHOPARD

Chopard is a Swiss watchmaking and jewelry store founded by Louis-Ulysse Chopard in 1860. Founded in the small Swiss village of Sonvillier, Chopard's initial focus was on precision watches, in Swiss tradition. Chopard manufactures many of the watch components internally, rather than creating watches from parts created in other factories. The company's reputation for quality and reliability spread rapidly, and the founder's son, Paul Louis, opened a second branch at La Chaux in Fonds, along with the relocation of the company's headquarters in 1921. The company moved to Geneva, then the world capital. (Fine Watchmaking) in 1937. Great-grandson Paul Andre Chopard took over the company in 1943. In 1963, the company sought a buyer who could continue the family's rich heritage of fine watch production, and the company was sold to Karl Scheufele, from a well-known German watchmaking family.

Chopard experienced tremendous growth under the Scheufele family, which modernized the company and expanded its expertise in fine jewelry. The famous "Happy Diamonds" collection, whose watches with free-moving diamonds housed among sapphire crystals, and the first sports watches with leather straps, were presented under The direction of Scheufele.

Scheufele has maintained Chopard as a family business, with his daughter Caroline as head of the fine jewelry division and his son Karl-Friedrich overseeing the watchmaking division. The company has three manufacturing sites in Switzerland and offers its products in exclusive boutiques and distribution points around the world.

Chopard partnered with the Cannes Film Festival and redesigned the Palme d'Or award in 1998. Chopard also sponsors the Men's and Women's Revelation of the Year awards at Cannes.

In 1992, Chopard teamed up with L'Oreal to launch fine fragrances under the esteemed Chopard brand. The company's first fragrance, the sweet and popular fragrance for women Casmir, debuted in 1992 with great success, and generated a number of flankers. The first male perfume, Heaven, was introduced in 1994. The company offers many of its fragrances in jars resembling a gemstone (Wish, for example, 1999) and has introduced fragrances that match a collection of watches or jewelry, such as the Happy Spirit Fragrances, which have a collection of watches Corresponding.