Calvin Klein Inc. is an American fashion brand started by Calvin Klein in the late 1960s. The brand is famous for its minimalism and classic style, and helped launch the fashion of designer jeans in the 1970s when Klein began adding his name to his back pocket. Today, Calvin Klein is known worldwide for his jeans, casual collections, underwear collections and perfumes. Watches and a jewellery collection became part of the brand's offering in 1997. The company's "cK" logo is as recognizable as its brand and adorns many products in its line.
The company's first perfume, Calvin, was launched in 1981. Since then, Calvin Klein has launched a series of successful perfumes that, for many, capture the spirit of the decades in which they were introduced, including Obsession (1985 for women, 1986 for men), cK One (one of the first fragrances marketed as unisex, in 1994) and Euphoria (2005 for women, 2006 for men). Klein's license for perfumes now belongs to Coty.