Acqua di Parma was established in 1916 in Parma, Italy, a city historically renowned for music, fashion and the arts. The label's first fragrance, Cologne, was used by local tailors to lightly perfume custom costumes before handing them over to high society customers. Made with love by skilled craftsmen, Acqua di Parma fragrances and classic Art Deco-inspired bottles celebrate the brand's tradition of lightness and simplicity.

Synonymous with Italian elegance and dedication to craftsmanship, Acqua di Parma perfumes, colognes and home fragrances have been manufactured exclusively in Italy with the highest quality ingredients. International success came in the 1930s, when Hollywood legends discovered the fragrance during their trips to Italy and helped establish Acqua di Parma as a symbol of Italian elegance.


All ACQUA DI PARMA products