Bvlgari is an Italian luxury goods house founded by Sotirios Voulgaris in 1884. The company name is a derivative of the founder's surname, and the letter "V" in the word is the character of the classic Latin alphabet for the letter "U". it is simply pronounced as if it were written as "Bulgari".
The founder of the house, Sotirio Voulgaris, was originally from Greece, where he learned the trade of jeweler. He left his hometown in 1877 and headed for Corfu, and then to Naples, before landing in Rome in 1881. He started the Bvlgari company in 1884.
The company's flagship store opened in 1905 with the help of his children, in Via dei Condotti, and soon became successful and famous. The first international stores opened in 1970 in New York, Paris, Geneva and Monte Carlo. Bvlgari had its own showrooms at the Pierre Hotel in New York for many years, and now has nearly 300 stores worldwide.
Initially famous for its magnificent jewellery, the brand has expanded its offering to include watches, accessories, handbags, hotels and fragrances. The first fragrance offered by the brand was Eau Parfumée au Thé Vert in 1992.