Yves Saint Laurent launched her first women's perfume, Y in 1964. In 1971, the design house presented its Rive Gauche perfume; That same year, Jean Loup Sieff photographed Yves naked for the advertising campaign of his first male colony, Pour Hommes. 1977 saw the launch of the very popular Opium perfume. Other YSL fragrance offerings include Baby Doll and Cinema and Young perfumes, Sexy Lovely or YSL, a play about the designer's initials.