Britney Spears is an American record artist and artist who moved from teen pop idol to one of the most successful adult pop stars of the 21st century. Britney Spears markets fragrances under her name alongside Elizabeth Arden. Its first fragrance, Curious, was introduced in 2004 and became a runaway bestseller. Additional aromas, always in colorful packaging and aimed at the youth market, have continued, making this brand one of the most successful brands backed by celebrities in the market today.