ELIZABETH ARDEN

She created her beautiful creams and perfumes for all women. By the turn of the century, the use of makeup and perfumes or colognes had been poorly seen until she created new products and fragrances that soon became the mainstream and respectable. She understood that it wasn't just glamorous women who wanted to look young and beautiful, so she designed fragrances that all women could wear. From the beginning, their perfumes and colognes spanned the entire spectrum, from simple girls to middle-aged women, from shop girls to business directors, from housewives to movie stars. Along with their other cosmetics, their colognes and perfumes were eventually used by women around the world who valued the intrinsic feel and quality of their fragrances.