Loewe was founded in 1846 as a leather goods workshop in Madrid, Spain. In 1872, The German entrepreneur Enrique Loewe Roessberg turned the workshop into a luxury goods company and gave it his own name in the process. Over the next century, Loewe became known for his quality merchandise and commitment to modern design. In 1965, the brand offered ready-to-use fashion for its offerings. In 1996, Loewe was acquired by luxury conglomerate Louis Vuitton Mot Hennessy, but the brand is still based in Madrid. Loewe stores operate in thirty-five countries and sell fashion and accessories for men and women, as well as fine leather goods. Loewe's fragrance line was launched in 1972 with Loewe's women's perfume L. It has expanded rapidly since 2000 and constantly adds new fragrances for both sexes. Only Loewe, Loewe 7 and several "sports" flankers are popular options for men. Aura, called I Loewe You with humor, and Maybe, Maybe, Maybe (inspired by a traditional Spanish song) are best-sellers for women. Some aromas, such as Loewe Mediterranean Water, are unisex. Loewe fragrances, like its leather goods, are often stamped with the four L-interlaced symbol as the brand's emblem meaning style and excellence.